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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">economics</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник РГГУ. Серия "Экономика и управление"</journal-title><trans-title-group xml:lang="en"><trans-title>RSUH/RGGU BULLETIN. Series Economics. Management. Law</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2073-6304</issn><publisher><publisher-name>Russian State University for the Humanities (RSUH)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.28995/3033-7216-2025-4-120-133</article-id><article-id custom-type="elpub" pub-id-type="custom">economics-691</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMY</subject></subj-group></article-categories><title-group><article-title>Методы исследования креативных индустрий на макроэкономическом уровне</article-title><trans-title-group xml:lang="en"><trans-title>Methods of research of creative industries at the macroeconomic level</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Симакова</surname><given-names>Е. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Simakova</surname><given-names>E. J.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Евгения Ю. Симакова, кандидат экономических наук, доцент</p><p>170100, Тверь, ул. Желябова, д. 33</p></bio><bio xml:lang="en"><p>Evgenia J. Simakova, Cand. of Sci. (Economics), associate professor</p><p>bld. 33, Zhelyabova Street, Tver, 170100</p></bio><email xlink:type="simple">evg-simakova2009@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Цуркан</surname><given-names>М. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Tsurkan</surname><given-names>M. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Марина В. Цуркан, доктор экономических наук, доцент</p><p>170100, Тверь, ул. Желябова, д. 33</p></bio><bio xml:lang="en"><p>Marina V. Tsurkan, Dr. of Sci. (Economics), associate professor</p><p>bld. 33, Zhelyabova Street, Tver, 170100</p></bio><email xlink:type="simple">080783@list.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Тверской государственный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Tver State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>17</day><month>01</month><year>2026</year></pub-date><volume>0</volume><issue>4</issue><fpage>120</fpage><lpage>133</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Симакова Е.Ю., Цуркан М.В., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Симакова Е.Ю., Цуркан М.В.</copyright-holder><copyright-holder xml:lang="en">Simakova E.J., Tsurkan M.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://economics.rsuh.ru/jour/article/view/691">https://economics.rsuh.ru/jour/article/view/691</self-uri><abstract><p>В настоящее время изучение креативных индустрий является актуальной темой научного исследования, направленного на выявление факторов, способствующих их успешному развитию. Целью данной статьи является исследование уникальных черт экономического феномена, известного как креативные индустрии, с акцентом на анализе исследовательских подходов и обоснованием количественных и качественных методов исследования данной сферы деятельности.</p><p>Научная новизна статьи заключается в выявлении авторами аспектов методологии исследования креативной индустрии в Российской Федерации, анализе и систематизации методов исследования креативной индустрии на макроэкономическом уровне и определении принципов планирования креативной индустрии, которые позволяют выявить ключевые факторы, способствующие устойчивому развитию и экономическому росту в данной сфере.</p><p>В качестве методологической основы данной статьи использованы научные исследования ученых, федеральные проекты, нормативно-правовые документы. В исследовании применяются такие методы, как анализ, синтез, наблюдение, сравнение и обобщение, а также индуктивные и дедуктивные подходы.</p></abstract><trans-abstract xml:lang="en"><p>Currently, the study of creative industries is an urgent topic of scientific research aimed at identifying factors contributing to their successful development. The purpose of the article is to explore the unique features of the economic phenomenon known as creative industries, with an emphasis on analyzing research approaches and substantiating quantitative and qualitative research methods in that field of activity.</p><p>The scientific novelty of the article lies in the identification by the authors of the methodology aspects for research of the creative industry in the Russian Federation, the analysis and the methods systematization for research of the creative industry at the macroeconomic level and the definition of the principles of the creative industry planning, which identify the key factors contributing to sustainable development and economic growth in the field.</p><p>Scientific research, federal projects, and regulatory documents are used as the methodological basis for the present article. The study employs methods such as analysis, synthesis, observation, comparison and generalization, as well as inductive and deductive approaches.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>креативная индустрия</kwd><kwd>аспекты методологии исследования креативной индустрии</kwd><kwd>методы исследования креативной индустрии</kwd><kwd>принципы планирования</kwd></kwd-group><kwd-group xml:lang="en"><kwd>creative industry</kwd><kwd>aspects of the methodology of creative industry research</kwd><kwd>methods of creative industry research</kwd><kwd>principles of planning</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Ерёмина, Валласк 2024 – Ерёмина И.А., Валласк В.В. Методологические основы прогнозирования экономических показателей в условиях ситуационного реагирования на пространственное распределение ресурсов // Вестник Тверского государственного университета. 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