Promotion of products of organizations in the sphere of culture in new conditions
https://doi.org/10.28995/3033-7216-2025-4-48-60
Abstract
The article reveals the importance of the work to promote the products of cultural organizations in the new conditions, noting that the development of the cultural needs of society largely depends precisely on it. The author idenitifies the features of such activity and the need for integrated interaction with target groups and increasing information availability. It is substantiated that in conditions of limited resources, improving the product promotion system should become a priority strategic task for cultural organizations. The use of modern means of promotion will create a certain image of the organization in society in general and thereby influence the attitude of consumers towards the product, influencing their loyalty. It is noted that active work to create a positive image of cultural organizations will ensure an increase in demand for their products and services, which in turn will contribute to the growth of the intellectual and educational potential of Russians
About the Author
L. L. Kalinina
Russian State University for the Humanities
Russian Federation
Russian Federation
Lyudmila L. Kalinina, Cand. of Sci. (Economics), associate professor
bld. 6, Miusskaya Square, Moscow, 125047
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Review
For citations:
Kalinina L.L. Promotion of products of organizations in the sphere of culture in new conditions. RSUH/RGGU BULLETIN. Series Economics. Management. Law. 2025;(4):48-60. (In Russ.) https://doi.org/10.28995/3033-7216-2025-4-48-60
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