From the history of international marketing. The USA and Japan - the struggle for the right to be the first country that discovered the world of marketing technology
Abstract
This article studies an issue of the time and geography of the emergence of marketing in international business practice. By the example of Mitsui history authors prove that there is an opportunity for Japan to challenge USA for the right to be considered a pioneer country in many forms of commercial work in the market and of customer service, which are now the “classics” of marketing theory.
About the Authors
Oleg Artemov
Russian State University for the Humanities
Russian Federation
Russian Federation
Stanislav Ovchinnikov
Russian State University for the Humanities
Russian Federation
Russian Federation
References
1. Электронный архив людей. Сайрус Маккормик. [Электронный ресурс] URL: http://people-archive.ru/character/sayrus-makkormik (дата обращения: 18.01.2017).
2. История управленческой мысли: Учеб. / Под ред. Н.В. Овчинниковой. М., 2013. С. 339.
3. Roberts J.G. Mitsui. N. Y.; Tokyo, 1988. P. 15-16.
4. Лещенко Н.В. Из самураев в купцы: История торгового дома МИЦУИ [Электронный ресурс] // ISTORJA.RU. URL: http://istorja.ru/forums/topic/1586-istoriya-dzaybatsumitsui-konoike-nakai (дата обращения: 25.02.2017).
5. Takekoshi Y. The Economic Aspects of the History of the Civilization of Japan: In 3 vols. L., 1930. Vol. 3. P. 92.
6. Гальперин А.Л. Очерки социально-политической истории Японии в период позднего феодализма. М.: Наука, 1963. C. 211-212.
7. Бродель Ф. Материальная цивилизация, экономика и капитализм: XV-XVIII вв.: В 3 т. Т. 2: Игры обмена. М.: Прогресс, 1988. С. 146.
Review
For citations:
Artemov O., Ovchinnikov S. From the history of international marketing. The USA and Japan - the struggle for the right to be the first country that discovered the world of marketing technology. RSUH/RGGU BULLETIN. Series Economics. Management. Law. 2017;(2):43-54. (In Russ.)
Views:
411
Email this article 