Relationship marketing as an instrument to increase the market sustainability of the higher school institution
https://doi.org/10.28995/2073-6304-2018-2-53-67
Abstract
The article considers the role of the relationship marketing in the implementation of new potentials of the Russian higher education system in connection with qualitative changes in demand and the need to build and maintain long-term mutually beneficial relations between the main target groups and the higher school institution in order to ensure the institution’s sustainable position in the market.
About the Author
L. L. Kalinina
Russian State University for the Humanities
Russian Federation
Lyudmila L. Kalinina, PhD in Economics, associate professor
Russian Federation
Lyudmila L. Kalinina, PhD in Economics, associate professor
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Review
For citations:
Kalinina L.L. Relationship marketing as an instrument to increase the market sustainability of the higher school institution. RSUH/RGGU BULLETIN. Series Economics. Management. Law. 2018;(2):53-67. (In Russ.) https://doi.org/10.28995/2073-6304-2018-2-53-67
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