Digital twin as an innovative marketing tool to improve the efficiency and security of business processes in telecommunications companies
https://doi.org/10.28995/2073-6304-2023-1-56-67
Abstract
Modern information technologies are increasingly used in the automation of business processes in various fields of activity, such as: production, construction, analytics, sales and much more. Automation allows for a fairly short time, depending on the activity, to reorganize those elements of the processes that previously did not allow obtaining a quick and high-quality result.
The article talks about such information technology as a digital twin. The advantages and disadvantages of such information technology, its use to improve the efficiency of business processes and the security of telecommunications companies in modern conditions are considered. A scenario for modeling, forecasting, prototyping and supporting the activities of a telecommunications company based on the use of a digital twin is proposed.
About the Authors
V. V. Burlakov
MIREA – Russian Technological University
Russian Federation
Russian Federation
Vyacheslav V. Burlakov, Dr. of Sci. (Economics), associate professor
bld. 78, Vernadsky Avenue, Moscow, 119454
T. K. Myasoedova
JSA Group
Russian Federation
Russian Federation
Tat’yana K. Myasoedova, SAP second line support engineer
bld. 28, Rublevskoe Highway, Moscow, 121609
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Review
For citations:
Burlakov V.V., Myasoedova T.K. Digital twin as an innovative marketing tool to improve the efficiency and security of business processes in telecommunications companies. RSUH/RGGU BULLETIN. Series Economics. Management. Law. 2023;(1):56-67. (In Russ.) https://doi.org/10.28995/2073-6304-2023-1-56-67
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