Organizational metaphors and features of their application in practice of modern management
Abstract
The article discusses the metaphors displaying the structure and content of the activities of the organizations, giving an information about the features of their behavior and management at the present stage.
Keywords
метафора,
организация как живой организм,
организация как культура,
организация как машина,
организация как мозг,
организация как политическая система,
организация как поток и трансформация,
организация как психическая тюрьма,
metaphor,
organization as a living organism,
organization as a culture,
organization as a machine,
organization as a brain,
organization as a political system,
organization as a stream and transformation,
organization as a psychic prison
About the Authors
Oleg Artemov
Russian State University for the Humamanities
Russian Federation
Russian Federation
Stanislav Ovchinnikov
Russian State University for the Humanities
Russian Federation
Russian Federation
References
1. Morgan G. Images of Organizations. N. Y., 1986. P. 5.
2. Сенге П. Пятая дисциплина: искусство и практика самообучающейся организации. М., 2003. С. 34.
3. Гюйс А., де. Самообучающаяся организация. М., 2006. С. 3-4.
4. Классики менеджмента / Под ред. М. Уорнера. СПб., 2001. С. 195.
5. Гуияр Ф.Ж. Преобразование организации / Ф.Ж. Гуияр, Дж.Н. Келли. М., 2010. С. 119.
Review
For citations:
Artemov O., Ovchinnikov S. Organizational metaphors and features of their application in practice of modern management. RSUH/RGGU BULLETIN. Series Economics. Management. Law. 2016;(2):103-112. (In Russ.)
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