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RSUH/RGGU BULLETIN. Series Economics. Management. Law

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Internal marketing as an effective tool for personnel management in the organization

About the Authors

Nadezhda Arkhipova
Russian State University for the Humanities
Russian Federation


Alan Abaev
Russian State University for the Humanities
Russian Federation


References

1. Котлер Ф. Маркетинг. Менеджмент. СПб.: Питер, 2005.

2. Ahmed P.K., Rafiq M. Internal Marketing (Chartered Institute of Marketing). L.: Routlege, 2013.

3. Berry L.L., Parasuraman A. Marketing Services: Through Quality. N. Y.: Free Press, 1991. P. 299.

4. Gronroos C. Internal marketing-theory and practice // Services marketing in changed environment / Ed. by Т.M. Bloch. Chicago: American Marketing Association, 1985. P. 41-47.

5. Соловьева Ю.П. Концепция внутреннего маркетинга // Маркетинг в России и за рубежом. 2005. № 4. C. 125-132.

6. Foreman S., Money A. Internal marketing: Concepts, measurement and application // Journal of Marketing Management. 1995. Vol. 11. №. 8. P. 755-768.


Review

For citations:


Arkhipova N., Abaev A. Internal marketing as an effective tool for personnel management in the organization. RSUH/RGGU BULLETIN. Series Economics. Management. Law. 2016;(3):65-75. (In Russ.)

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ISSN 2073-6304 (Print)