Internal marketing as an effective tool for personnel management in the organization
Abstract
Keywords
About the Authors
Nadezhda ArkhipovaRussian Federation
Alan Abaev
Russian Federation
References
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5. Соловьева Ю.П. Концепция внутреннего маркетинга // Маркетинг в России и за рубежом. 2005. № 4. C. 125-132.
6. Foreman S., Money A. Internal marketing: Concepts, measurement and application // Journal of Marketing Management. 1995. Vol. 11. №. 8. P. 755-768.
Review
For citations:
Arkhipova N., Abaev A. Internal marketing as an effective tool for personnel management in the organization. RSUH/RGGU BULLETIN. Series Economics. Management. Law. 2016;(3):65-75. (In Russ.)