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RSUH/RGGU BULLETIN. Series Economics. Management. Law

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No 1 (2018)
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MANAGEMENT

9-21 841
Abstract
The article analyzes modern trends in the development of digital marketing and the new opportunities resulting from this phenomenon. The availability of digital technologies for increasing number of companies gives new opportunities in terms of market and consumers' research and analytics, as well as communicating the client throughout the consumer lifecycle and building brand awareness and loyalty. On the other hand, the shifts in consumer preferences and lifestyles including the increase in time the consumers worldwide spend in digital media and their expectation of a fully personalized approach make the shift of producers towards digital instruments a necessary condition of survival. The article analyzes the most relevant and promising instruments of digital marketing and tries to forecast the possible role of the IoT in future.
22-39 318
Abstract

The article is devoted to modern problems of project management in the online sphere. At all stages of a digital project implementation - the development of the idea, concept and design of interfaces before the development of the Internet resource, the organization of marketing communications and of the project monetization - it requires the development and application of interactive technologies, new design methods and tools specific to the Internet industry. The specificity of management in the online sphere allows not only to develop an Internet project concept, but also to plan and optimize the project in terms of time and resources, to monitor the progress of the project, to assess its risks, and finally to identify key project participants, distribute their roles competently in the project team. In this connection, research in the field of integrated communications in the course of development and implementation of projects on the Internet is of particular relevance.

40-57 343
Abstract

The description of the modular functional structure of the software-analytical complex of scenario analysis, the forecast of behavior and the development of complex socio-economic systems is presented. The issues of modeling complex socio-economic systems are formulated. The use of the scenario approach and the corresponding software and analytical complex as an effective mean of supporting the decisions made and forecasting their consequences is asserted.

ECONOMY

58-69 297
Abstract

The article focuses on the recent regional cooperation developments in the form of regional trade agreements (RTA) and on the influence of the RTA on the Multilateral trading system and on trade and economic unterests of the third parties (i.e. non-members of the relevant RTA) as well as on the world trade in general. The author analyses the tendency to broaden the range of issues covered by the newly negotiated RTA. Particular attention is paid to developing the new rules for regulating international trade and to the relationship between trade regulation at the regional and multilateral levels, with regard to the debate on ways to further development of existing multilateral mechanisms for regulating international trade. The article describes the creation by RTA of preconditions that may give the Multilateral trading system new features of somewhat hybrid nature. The paper provides discussion on how the regionalism affects the dispute settlement mechanism and on the applicability of multilateral dispute settlement rules for the purposes of resolution of trade disputes within the RTA. The author develops arguments in favor of vital necessity to ensure transparency in negotiation of new RTA as a crucial factor for maintaining integrity and efficiency of the multilateral framework for regulation of international trade and of a multilateral trading system in general.

70-90 446
Abstract
In the article an attempt is made to systematize the methods for determining the types of rural areas and assessing their socio-economic development. Following the material of the authors's main works an attempt is also made to present the rural areas classification scheme with inclusion of priority indicators of social and economic development. The authors consider the key parameters of socio-economic development of rural areas in accordance with local specifics. This article is devoted, first of all, to identifying trends in processes and relationships between the indicators under consideration, structuring all the analyzed variables in such a way as to reflect their functional grouping in the future model of integrated development of the region rural areas. Particularly, the indicators quantifying production resources in agriculture are considered. Also, the authors try to resolve an issue of developing a monitoring system in the field of rural development, which, in their opinion, is the most effective direction for the development of rural settlements through a specially organized and permanent system of the accounting, collection, analysis and dissemination of information, of carrying out the additional information and analytical surveys and the assessment (diagnosis) of the state, the tendencies in development of specific problems of the studied area in order to better reflect the performance of certain rural areas and their contribution to the rural economy development.
91-103 399
Abstract

The article analyzed various types of factors that affect the profit before taxation in the company "Alrosa". The equation of multiple regression of the main factors, primarily affecting the profit of the company, was constructed and the current elasticity coefficients were estimated, allowing one to analyze directly the sensitivity of the profit before taxation to the various factors affecting it.

LAW

104-113 318
Abstract
The article is devoted to the structure of legal relations in the process of business interactions. The author offers to consider Russian and Western models of business relationships, which might be defined as tovarischestvo in Russia and partnership in the West. With that he makes an attempt to critically analyze both phenomena. Thus, having analyzed Western jurisprudence, the author comes to the conclusion that partnership does not always mean trust free from competition. And Russian law on tovarischestvo ignores the principles according to which the relationship between its members should be built. Having provided their comparative analysis he comes to the conclusion that Russia's reception of Western business experience is likely to lead to a number of risks that require systematic and inter-disciplinary analysis aimed at working out a corresponding method of their prevention, detection and/or neutralization.
114-129 307
Abstract
The article is devoted to the linguistic-historical and functionalpragmatic study of the criminal-procedural concept «victim». Particular attention is paid to the formulation, explanation and theoretical description of its most complete primary semantic content and meaning. The author makes an attempt to analyze existing norms of the substantive and procedural law, what showed that the category «victim» has an intersectoral character and represents a dynamic system consisting of theoretical and practical generalizations that reflect the concept of reality using legal concepts-abstractions: "injured party", "victim", "sufferer". These concepts form the core of the concept of the general legal category "victim".
130-140 627
Abstract
The article deals with the issue of constitutional legal regulation of legal entities. The subject of consideration in the article is the lack of statutory regulation of legal persons in the Constitution of the Russian Federation. This article reviews the status of legal persons in the RSFSR Constitution of 1978 and the current Constitution of 1993. The particular attention is paid to the role of the Constitutional Court in eliminating the gaps in the legal regulation of legal entities in the current Constitution of the Russian Federation. The article describes the experience of the constitutional rights spreading to legal entities in foreign countries.
141-149 647
Abstract

In the article the author considers the regulatory framework governing the status of joint-stock companies, the joint-stock company is considered as a subject of civil law. Attention is drawn to the instability of the legislation on joint-stock companies. The author notes the presence of management functions similar to jointstock companies with other economic entities. The issue of exclusion from the Civil Code of the Russian Federation of the concepts of "closed joint-stock company" and "open joint-stock company" is raised, while in business practice these organizational and legal forms continue to be present. So there is a confusion in corporate law. In this regard, the author considers it necessary to resolve the issue with the names of joint-stock companies created, as before entering into force of changes in the legislation on the division of societies into public and non-public, and after that, in strict accordance with the current legislation of the Russian Federation, bringing the names to uniformity.

SCIENCE LIFE

150-163 331
Abstract

During the 25 years of holding the international scientific conference "The issues of managing the complex systems safety", a great theoretical and practical experience of researching those issues has been accumulated. The conference, initially aimed at solving the matters of a narrowly specialized field, has become a platform for discussing a wide range of issues related to security management in various fields, from socio-economic, technical, and interdisciplinary areas to various aspects of security in the humanitarian field. 



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ISSN 2073-6304 (Print)