The article analyzes the existing preconditions for transition to a new marketing concept – humanistic marketing. The development of the marketing and its penetration into more and more spheres of life leads to constant increase in the level of meeting the needs of a person. At the same time, it quite paradoxically results in a substantial number of negative consequences for the society as a whole and for a person. Some authors point out the dehumanizing influence of marketing at several levels –the human person, communities, society and resources. That is facilitated by both the increasing processes of globalization and the achievements in scientific and technological progress, which make it possible to use, for example, the instruments of digital marketing to collect and analyze consumer data for consequent influencing his choice. As the positive impact of marketing concept upon an economy is also incontestable, there appears a clear need for both the producers and consumers to move to a new concept of humanistic marketing.

The article presents the results of a study of the features of the leadership of an official in the teamwork. The role of leadership in the project team is substantiated, key leadership features are described, tools facilitating an assessment of the qualities of the leader are presented. The strategies and patterns of overcoming behavior characteristic of the managers in development projects are highlighted, their assessment is made. The authors carried out an analysis of the results in self-assessment among project leaders for their own leadership features. The study findings can be used in the formation of educational groups of students studying under advanced training programs and professional retraining, as well as in the formation of project teams in the marketing and advertising as well as in various sectors of the national economy.

Currently, the promotion of universities and their services through social networks is becoming increasingly popular and significant. The article discusses how Russian and foreign universities promote themselves on social networks, using the examples of the Russian State University for the Humanities (RSUH) and Yale University in the USA. The analysis showed that modern universities need to more actively interact with the audience on social networks, studying its tastes and preferences, determining the most effective approaches to building a communication policy of the university.

Most higher education systems set goals for improving competitive positions of national universities as a means to enhance country’s competitiveness. The purpose of the article is to analyze development programs of Russian universities for the availability of competitiveness indicators in them. The content analysis method was used for studying the development programs and strategies of 81 Russian universities by all groups and categories, and further comparison of results with 6 key competitiveness indicators (educational activities, graduates’ employment, research and development, research and innovations, staffing, differentiating characteristics, strategic vision of the university future development) for identification of differences and providing recommendations on strategic planning. As a result, it was revealed that most universities that belonging to the categories of federal, national research and core universities do not pay enough attention to their positioning, target audience identification and strategic vision of the university future development. The main shortcomings in the application of competitiveness indicators were identified and the recommendations that would help universities to analyze past success and to set up the future planning were formulated.

The present work is devoted to the analysis of the activity of students from six different universities in the Moscow region using data of the social network VKontakte. A comparative analysis of the work of universities in a number of areas was carried out using the unique data, extracted with the help of specially written to that end software. The structure and dynamics of a number of indicators are studied: the demographics and geography of the students. In conclusion, the prospects for the development of the methodology are discussed.

The article considers the interrelation of the higher educational services quality and labor market which in its turn has an impact on a stable economic situation of the state. Unfortunately, education market cannot always effectively address the need of labor market and provide fully prepared workforce. In many countries the labor market observes the following issue: on the one hand deficiency of highly skilled personnel, on the other hand – lack of demand on graduates with the high school diploma in labor market. Some reasons for that are: oversaturation of the labor market with the University graduates of certain specialization, deficiency in others and, so-called “deprofessionalization” of graduates. For effective preparation of the workforce which would meet the requirements of labor market, it is necessary to pay attention to the quality of educational programs provided by higher education institutions and to the quality of educational process. Among measures, offered by the authors for effective interaction of labor market and educational services market, are the following: carrying out an assessment of the student’s needs and challenges and providing recommendations in choice of profession; providing variability and flexibility of approaches for applicants to Universities; gathering by higher education institutions from labor market of feedback on the employed graduates; maintaining close relations between higher education institutions and national, as well as international employers.

The analysis of the application of the program-target method in the labor protection management in coal-mining regions was carried out. Program documents (state programs, sub-programs within state programs, actions for improvement of working conditions) for coal-mining regions have a number of features caused by concentration in their territory of the enterprises with the increased level of production risks. So, in the Kemerovo region the average Russian indicator is exceeded in the share of employed at works with harmful and (or) dangerous working conditions by 1.8 times , in the level of occupational injuries by 2.1 times, (including those fatal by 1.6 times), and in the level of professional incidence by 8.5 times. In the context of the financing and the list of the actions realized within the framework of the relevant program documents the main attention (in those documents) is given to proactive measures directed to preventing occupational morbidity from industrial injuries. Despite that, among coal mining regions, the share of constituent entities of the Russian Federation in which the planned targetindicators are not reached and which also committed an increase in economic losses connected with production risks are higher than over the country in general.

The article is devoted to the issues of involving the cultural heritage sites into the economic turnover of cities and territories. It consideres the approaches to the definition of the “object of cultural heritage” and gives the used wording. In international practice, there are several mechanisms that are used for the restoration and subsequent operation of such facilities in the infrastructure of the urban and rural settlements. All of those mechanisms have their own advantages, disadvantages and limitations of the application. The authors analyze the accumulated foreign experience and propose mechanisms of interaction between the state and business on the issues of restoration of the cultural heritage objects and commercial use of restored objects for their integration into the tourist and economic infrastructure of the region.

2017−2018 years were quite eventful with respect to the amendments to part four of the Civil code of the Russian Federation (hereinafter − the civil code), regulating relations in the field of the intellectual property rights, and affected the copyright, related rights, patent law. Many of those changes are adopted in the context of the European and Eurasian Union legislation development, but much is yet to be resolved. The article discusses the main novelties of the Russian legislation on intellectual rights, taking into account their problematics, as well as the prospects of "intellectual" legislation in the Russian Federation and the European Union.

The article is devoted to the issues of the compensation for damage to victims of unlawful criminal prosecution. Criteria for assessing nonpecuniary damage are investigated, and problems related to the imperfection of the rehabilitation institute in the criminal process are also raised. The article discusses in more detail the procedure for the compensation for non-pecuniary damage to the rehabilitated, since in practice there are difficulties in determining the amount of compensation to such persons, due to which it is necessary to establish the minimum amount of such compensation at the legislative level, to make appropriate changes to the current legislation.