In the era of digital transformation not only the commercial enterprises business models are changing but also the universities ones, in particular, their communication activities change. The article studies the current approaches of higher education institutions to forming a positive business reputation and managing reputational risks in the digital media field. It defines the expectations of various stakeholders from the activities of higher education institutions and also considers what universities expect from interaction with partners. Possible points of contact with target audiences are looked into, taking into account such concepts as mission, brand, image and reputation of the university. The activity of several leading foreign universities in the Internet-environment, including social networks, as well as some other tools to form the reputation of the university are reviewed. It was found that despite the importance and prevalence of social networks in the world’s leading universities, they are not the only point of contact with target audiences and do not have a decisive role in shaping the reputation of the university. In particular, it was determined what important role publishing and library activities play for the image of the university. The reputational risks of universities in the digital age are also viewed. The article defines the necessity of marketing approach to the evaluation and formation of the university reputation.

Technological advancement and, as a consequence, significant expansion in development and application of information technologies lead to the increase in a number of projects in that sphere. In addition, the complexity of the said projects is also increasing. Such circumstances require project managers to deal with numerous tasks, among which the main one being the choice of methodology, in accordance with that the management will be implemented. Publications analyses as shown the issue to be underdeveloped. To a greater extent it is true with regard to project management in context of increasing the economy digitalization and growing number of innovation projects. The present article attempts to draw attention to that point.

An analysis of application practices of the IT project management methods at modern Russian enterprises allowed to identify the reasons for applying the 6th edition of the guide to the project management body of knowledge (PMBOK guide). Thus, the reasons for the difficulties are often related to the need to provide a customer with a preliminary result in short timeframes, while the specificity of IT projects is that identified requirements are often defined in the process of their realization. For a long time, therefore, the general contradiction between the objectively arising needs of an organization and available opportunities to meet them based on existing regulatory documents was a significant challenge. Such issues are largely remedied by the novations of the 7th edition in that document. The paper presents results of comparative analysis of the said editions for such a set of rules, characterizes the changes brought with the new version and describes how they can be used by project managers and members of project teams. In addition to that, the article analyses general requirement for organization of project management processes and reveals possibilities for applying the new PMBOK methodology by project managers in IT.

The article analyzes the dynamics of innovation processes in the modern economy, the factors influencing the dynamics of innovation processes. It also analyzes the effectiveness of the mechanism for compressing the innovation cycle, the activity of business in the search for the innovatively acceptable development models. As well as there is an analysis in the crowdsourcing strategy for promoting innovative business development solutions.

In modern conditions, a study in the issues of commercialization of innovative products is a very important process, because in the current economic situation, the commercialization of innovation is the goal of company managers and includes a number of organizational, informational, managerial and behavioral decisions that are aimed at transferring innovation “from science to business” in a timely and cost-effective way.

In the innovation system of the state, the commercialization of innovations acts as the core, since it is the effectiveness of the innovation implementation that determines economic development and growth.

The task of developing the infrastructure of Russia’s national innovation system and developing a mechanism that would allow for the comprehensive development of innovations throughout their entire life cycle becomes important.

This material is deals with the study of an issue of transformation from the classical to the virtual form of modern media. That study includes the one of two main points – identifying the reasons for the transition to a new format, and assessing the economic side of the issue. The author studied basic reasons for the transition, such as a large audience and low cost of advertising, and compared those parameters in electronic and print media. Changes and transformations in the media are always aimed at realizing key goals – increasing the cash receipts and audience size, promoting a brand and creating unique content, maintaining and increasing competitiveness. Accordingly, the assessment of economic feasibility is based on an analysis of the possibility of realizing the designated goals when the form of existence changes. Open sources and archives of publications (print and electronic) and small business companies were used as a database.

The article deals with an issue of the current state, features, values and prospects for the development of the oil and gas industry in the context of ensuring economic security. The relevance of the chosen topic is confirmed by the ambiguous position of the Russian oil and gas industry in present-day conditions and various opinions in the scientific community on its role in the country’s economy. On the one hand, the oil and gas industry is the basis of the Russian economy, its support. On the other hand, the instability of prices on the world hydrocarbon markets, the uncertainty of the exchange rate do not allow to fully unlock the industry potential. Critical depreciation of fixed assets also introduces an element of instability in the oil and gas industry, and the depletion of existing fields leads to the need to expand the resource potential, which is associated with large investments. The oil and gas industry is a powerful industry in Russia, which significantly affects the formation of the country’s balance of payments and budget revenues, ensures the maintenance of the national currency exchange rate and foreign exchange earnings. It has a huge impact on all spheres of the national economy of the Russian Federation. The article pays special attention to the current state, features and importance of the oil and gas industry for the country. In addition, the work reveals the essence of vertically integrated companies. The emphasis is placed on the analysis of the state of the oil and gas industry. The question is raised about the study of the main directions of state support for the oil and gas industry. In addition, despite the said shortcomings, at the moment it is the Russian oil and gas industry that is significantly competitive in the world market. Thus, the conducted research makes it possible to identify the most significant issues to date, therefore, on the basis of the data obtained, the prospects for the development of the Russian oil and gas industry were considered.

The article deals with the issues of financing the agro-industrial complex in a region. An analysis of the world experience of the state support for agricultural organizations, in particular, in the United States and China, showed Russia’s significant lag behind leading foreign countries. The enterprises of the agro-industrial complex of Russia are characterized by high debt load with a low level of profitability, a long financial cycle and negative financial leverage. The revealed combination of the listed factors indicates a high probability of financial instability and a high risk of financial insolvency in the future. In a study of agricultural organizations in the Moscow region that received funding from the federal and regional budgets, it was revealed that when subsidizing, only production indicators are taken into account and the impact of the state support on the financial position of agricultural producers in the future is not assessed. Based on the data of agricultural enterprises in the Moscow Region, it is shown that the increase in the volume of subsidies from the regional budget in 2021–2023 by about 10% will prevent bankruptcy and improve the financial position of the analyzed agro-industrial enterprises. Additional budget allocations from the regional budget are proposed to be financed through internal redistribution of financial resources, for example, from the subsection “Other issues in the field of the national economy”. Further research will be aimed at developing a model for financing the agro-industrial complex of a Russian region, taking into account the impact of budgetary financing of agricultural organizations on their financial position.

The paper presents a critical analysis of international experience in assessing the labor productivity indicators and characterizes existing approaches in modern practice. It defines that labor productivity is the key indicator for evaluating the efficiency of economy functioning, reflecting the development degree of its production. It also proves statistically that high labor productivity ensures the economic growth of the country and the level of population’s life quality. And all the measures aimed at the labor productivity increasing are important part of the national economic development policy. A comparative analysis of the productivity level of the EAEU countries was carried out being based on different approaches. The main issues concerned with causes of a relatively low level of labor productivity in the EAEU member countries are highlighted, namely: depreciation of fixed assets; insufficient level of investment in fixed assets; low absorption of innovations; shortage of highly qualified personnel; unfavorable demographic trends, etc. According to the highlighted issues, the main vectors of long-term development targeted at the labor productivity growth are identified: human capital development, technological breakthrough, the improvement of institutions and regional development in the context of the integration of the EAEU countries.

It is commonly recognized that the right to property is the most significant property right for society as a whole and for every citizen. However, the methods of making it public are not without their drawbacks. That fact confirms the relevance of the research topic. The article considers the Syrian crisis period from the beginning of 2011 to the present, in the context of which it explains an expediency of introducing procedures to minimize damage to persons whose rights are registered in the real estate register. The author has formulated proposals for amending the legislative base of Syria in order to prepare legal solutions that can be used in the event of various kinds of emergencies that could lead to the loss of documents regulating the real estate regime. And also find a solution for addressing the challenges faced by specialists in the work of the Real Estate Register (for example, the Syrian crisis).

The reform of the Russian civil legislation carried out in 2014 also affected the definition of “corporation”, which was legally enshrined. However, an issue of the legal nature and place of the corporation in the Russian civil legislation remains open. In the legal literature, approaches to the definition of the term “corporations” are far ambiguous. Various approaches to the concept under study are considered and the reasons for the differences in the interpretation of the term “corporation” are revealed depending on its legal personality status. The article notes that a corporation in Russian legislation is a generic concept for legal entities with the appropriate characteristics, and not its independent organizational and legal form, and also considers the characteristics of a corporation (the right of membership (participation) in a legal entity, as well as the formation by the founders (participants) of the highest management bodies). It is noted that the participants of the corporation not only create a new legal entity, but express its will through the will-forming bodies of the legal entity. The nature features of a corporation determine on what basis, and in what organizational and legal form it will be created. At the same time, participation (membership), an association of persons acts as a system-forming feature of the type of legal entity under consideration.