No 2 (2016)
PROBLEMS OF HUMAN RESOURCE MANAGEMENT
9-18 620
Abstract
Article is devoted to the aspects of staff security providing. Results of authors research of personnel risks are shown. Based on these results, main problems of staff security providing in an organization in crisis are revealed and ways of minimizing personnel risks are shown.
19-33 370
Abstract
The article describes the current state of local government. Taking into account the diversity of the municipalities the article notes the urgency of priority for considered local issues (projects) requiring the formation of the system, ensuring community participation in management decisions development, as a customer and consumer of local government services. To ensure participation of the population in the solution of local issues as well as the involvement of local authorities in socially meaningful for local community activities on a grant basis it is proposed to use modern social technology - crowdsourcing. The paper discusses the successful practices of crowdsourcing technology in the Russian Federation and directions and guidelines for its application in the activities of local authorities in addressing issues of local importance. Suggestions based on the results of the research can be used in local government. Research findings, methodological principles and practical recommendations presented in the work, are intended to facilitate in-depth understanding of the current problems of development of local self-government.
34-45 572
Abstract
The article is dedicated to the analysis of the link of corporate social responsibility with the development of HR-brand and the possibility for a developed CSR politics to influence both the inside and the outside HR-brands. The article further focuses on the stakeholder theory and its use as an interlink between HR-brand and CSR.
46-53 318
Abstract
The author presents findings of studies in those methodological principles which he considers as a basis for resolving of inclusive issues. The article describes essential characteristics of the inclusive educational process in higher school, the features and functions of management, performance criteria. The purposes and technologies of complex support for disabled students learning in higher education institutions.
54-60 276
Abstract
In the article the results of research by the author on the problem of upbringing students, conducted in five universities of the Russian Federation in the period 2005-2015 are presented. The author mentions the reason for the need of reforming the system of management of the educational environment in the process of training of students of higher school. The article describes trends in management of higher educational system.
61-70 297
Abstract
This publication attempts to generalize the results of practical and scientific researches of foreign specialists in clustering cultures and researches of cross-cultural influence on corporative culture.
INFORMATION TECHNOLOGY MANAGEMENT
71-79 362
Abstract
The authors carried out an analysis researching the companies providing the service of broadband access to the Internet, their strategies, marketing activities. The purpose of the article is in evaluating the effectiveness of marketing activities in today’s highly competitive environment, as well as factors affecting the development of the market of broadband Internet access in general. The article provides information about main competitors in this market, their strategies, and current projections factors that can maintain the development of this sector in crisis.
80-85 268
Abstract
This article presents a category of the “promotinal space” in the format of new system of relation between territory subjects. The author conducts structural analysis, identifies trends and directions of the theory and practice of using of promotional space in the territorial marketing. Authorial assessment methodology of retail promotional space and also an assessment of the effectiveness of merchandising are offered.
86-94 408
Abstract
An interrelation of functional management with the directions of development of applied management of the organization. The main characteristics of applied management are described. The principles of realization of information technologies of management are considered.
95-102 421
Abstract
The authors carried out a large-scale analysis of the research and academic activity of the leading Russian universities, displayed on the site. The aim is to identify the problems of the virtual university and to find ways to overcome them in order to increase the competitiveness of Russian universities in the popular and respected in the world of higher education ranking Webometrics. The article offers some basic directions that will improve the quality and competitiveness of higher education institutions in the Russian and world market of educational services.
APPLIED ASPECTS OF MANAGEMENT
103-112 323
Abstract
The article discusses the metaphors displaying the structure and content of the activities of the organizations, giving an information about the features of their behavior and management at the present stage.
113-123 2959
Abstract
Corporate style allows one to create a positive image of the company and with proper use can significantly increase the number of consumers. This article analyzes main elements of the corporate identity, as well as a variety of the tools and carriers of corporate identity. In order to determine the role and significance of corporate identity the foreign and domestic experience in its formation was studied. In the formation of corporate identity every company and organization should reflect the distinction of a particular company, which is submitted for review of customers, partners and the general public.
124-130 276
Abstract
The article gives a more accurate definition of the notion psychological dysfunctions management as well as its basic distinctive features and peculiarities of that phenomenon. The general causes and sources of psychological dysfunctions are specified, classified and systemized. The general aims, problems and directions of the dysfunctions management are elaborated.
131-147 305
Abstract
Before any effective cluster policy is developed it can be necessary to carry out complex measures for identification of the spacial clusters which are already existing in regions of the country. However the present methods of identification face some difficulties at establishment of the fact of existence of a cluster of the organization which, as a result, gives a false idea of the studied object (the cluster). The solution of the problem of consistency of a technique of identification to the very studied spacial cluster is one of the main objectives of the theory and practice of management of spacial clusters. Some points of view on identification of spacial clusters are presented in article: works of foreign and Russian researchers. A main objective of the article is rather an analysis of known methods of identification, than synthesis of some new technique of identification of spacial clusters. This article is also devoted to the review of these known methods. An additional task of the article is the identification of the general and the specific that is contained in the analyzed methods of identification of clusters. Therefore, in the article there is attempt to present along with already known methods (LQ, tables “input - output”) little-known works of foreign and Russian researchers in which original methods of identification of clusters are offered. Thus, the subject of the present article is the methodology of identification of spacial clusters, and the object - the cluster of organizations located in quite specific territory of the region of the country.
ISSN 2073-6304 (Print)